Christmas gift card discounts

If you wish to buy a gift card from a store, at a discount, how big a discount can you get?

WalMart – 3%

Target – 4%

Home Depot – 7%

iTunes – 8%

Land's End – 9%

California Pizza Kitchen – 10%

Macy's, The Limited – 11%

Bath and Body Works – 13%

Lucky Brand Jeans – 15%

Mostly I am surprised that Macy's is so high and CPK is so low. 

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