The ski holiday company that is offering to pay parents’ fines for taking children out of school to go skiing has received tremendous support from parents since the promotion went viral.
Lee Quince, the owner of Bedford-based MountainBase, which sells holidays to Morzine in the French Alps, said: “90 per cent of the people who have got in touch have been supportive of what we’re doing.”
It was a fortnight ago an advert called ‘Are Schools in the UK taking the PISTE?’ ran, claiming that the company would pay any local authority fines parents received for taking their children out of school if they booked a holiday in March or April. But it wasn’t until last week the advert was picked up by the national press, reigniting a long running debate about the cost of holidays out of term time.
Mr Quince has admitted his company’s deal encourages parents to break the law, but said he has received a lot of support for the advert.
The company claims it has no choice but to put its prices up by almost 50 per cent during the peak season, which it claims is unfair on customers.
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