Cryotherapy markets in everything

cryo

While Anastasia Garvey, an actress and model, doesn’t have office pressure, she says she is constantly on edge wondering if she’ll get a certain job. She has developed a regimen of ways to disconnect: meditation, acupuncture, cupping therapy, monthly trips to a reservation-only spa and most recently cryotherapy — as in spending some time being blasted by air cooled to minus 260 degrees.

It only lasts three minutes, plus time to warm up again on a stationary bike, but it costs $90 a session, she said. She goes three times a week.

“The first time I did it I couldn’t remember my name,” she said. “You’re in a freezer. You’re so cold you can’t think of anything.”

There are many interesting ideas and bits in this NYT Paul Sullivan piece: “As for the seeming contradiction of the Buddhist boxer…”

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