Luxury dental markets in everything

Most people dread going to the dentist’s for a check-up.

But the London-based dental boutique YourDentist.co.uk is changing dentistry’s reputation by offering nervous patients a luxury experience that includes a Bentley car service, a concierge lounge, and accommodation in 5-star hotels.

The high-end practice — which claims to be one of the world’s only 7-star dental boutiques on its website — was established in 2013, and moved to its flagship location on Harley Street in 2015.

The surgery also partners with clinics across the UK that “fit within a luxury private practice environment,” and considers its business model as “very similar to Uber or Airbnb.”

The story is here, via the excellent Samir Varma.