Derek Thompson’s *The Hit Makers*

What makes one song, TV show, or consumer product a hit, and the other not?  Derek’s new book is probably the very best exploration of this question.  Perhaps not surprisingly, I interpret much of his answer in terms of complacency: people want something that appears a bit different, but actually is deeply conservative and keeps them running in place (my take, not exactly his).  In any case, what is the right blend of new and old to captivate an audience?

HITmakers

Here is one good review of the book.  You can buy it here.

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