Companies used to fire their employee bloggers. Now some of them are discovering that blogging is the “ultimate customer intimacy tool.” Imagine chatting with your customers on a regular basis, telling them what the product means for their lives, informing them of new developments, and having them visit you [your site] every day. Who knows, it might even supplant some telemarketing. Here is the link. And see this recent discussion of how blog names matter and signal the nature of content.