Tyler disagrees (see his entry below for more information) with Loewenstein on the implications of happiness research. It’s evident that the key figures also come to different conclusions on even simple policy questions. Consider the following quotes from the NYT Magazine article (written by Jon Gertner):
One experiment of Gilbert’s had students in a photography class at Harvard choose two favorite pictures from among those they had just taken and then relinquish one to the teacher. Some students were told their choices were permanent; others were told they could exchange their prints after several days. As it turned out, those who had time to change their minds were less pleased with their decisions than those whose choices were irrevocable.
Yet just a few pages we are told that Daniel Kahneman, recent Nobel prize winner and another key player in this field, “sees a role for affective forecasting on consumer spending where a ‘cooling off’ period might remedy buyer’s remorse.”