The power of quality certification

Consumer Reports has become so influential among car shoppers that some automakers now send preproduction cars to the magazine’s test engineers for suggested changes before the vehicles hit showrooms.”

At least forty percent of car buyers consult Consumer Reports for information about their forthcoming purchase, at least sixty percent of minivan buyers. The company refuses to accept advertising from automakers. Suzuki and Isuzu have sued the magazine for making false statements and “product disparagement.” For the full story, click here.


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