Tuned-in tots

According to the 1,065 parents surveyed for the national study “Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers,” a quarter of children under 2 have televisions in their bedrooms. Two-thirds of kids under 2 use some kind of screen media (computer, DVD, television) on a typical day, for an average of about two hours a day. And for children under the age of 6, the average of two hours a day spent with screen media is more than three times the amount of time they spend reading or being read to.

For the full story, click here.

And here is a whack at Teletubbies:

“When children watch television, they are being marketed to,” he said. ” ‘Teletubbies’ was targeted to 1-year-old children, when the purpose was to market those toys and it was effective. They sold a lot of toys. . . . We are making children consumers at age 1. I don’t know what’s educational about it. They are walking around going ‘ooh-ooh, ugh-ugh,’ and they talk like babies.”

My take: I am from an older generation (41!), and I love books far more than electronic media. So part of me is sad to read this. More realistically, I realize that the next generation will need significant computer skills, and that such skills will bring great benefits to the world. So I don’t see the harm in this, provided that electronic media become a complement to time spent with grown-ups, not a substitute for such time.


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