Yes it is true:
Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear.
* Women are involved in 89 percent of all consumer electronics purchase decisions.
* Eighty-four (84) percent of women believe that new technologies can help improve their lives.
* Forty-eight (48) percent of women age 18-34 own a digital camera.
On the downside, nearly three-quarters complain that sales personnel ignore, patronize, or offend them while shopping.
Read the full post of Robert Tagorda to learn how retailers and manufacturers are making greater efforts to appeal to this customer segment.