…after years of unabashed hype and dashed hopes, truly flexible displays are at last being ramped up to commercial production. Among the uses that manufacturers foresee are electronic newspapers that can be folded or rolled when not in use and then opened to display the latest news; flexible strips for store shelves that display constantly updated price and product information; and watch bands or bracelets that offer streaming news or other information.
Some companies are even considering working the technology into lines of clothing. Forget those low-tech embroidered Gap or Gucci logos on your shirts, said Barry Young, vice president and chief financial officer for Austin-based DisplaySearch, a market research company that tracks the flat panel display industry. We’re talking about a Times Square-style news crawl moving across your chest: G . . . U . . . C . . . C . . . I.
“Now we’ll have to pay to be a billboard,” Young quipped.
Flexible-display blouses are still some years off. But a more modest rollable display — the first to be truly mass-produced — is now being churned out at the rate of 100 per week and may reach production levels of 1 million a year by the end of next year…
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