Markets in everything, yet again

The new cinema in the Norwegian town of Kautokeino is somewhat out of the ordinary. Not only is it entirely made out of snow – it is a drive-in. For snowmobiles.

“We always wanted to create a different film experience,” explains Anne Lajla Utsi, the leader of the Kautokeino Sami film festival.

“As far as we know, this is a world first.”

Here is the full story.

And that’s not all. You sit on reindeer skins, you can buy reindeer meat and hot drinks at the snack stand (no ice cream!), and yes the screen is made of snow also.


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