Do pheromones influence consumer behavior?

The best place to sell magazines could be in the gym locker room, according to a study which found that pheromones in male sweat makes men opt for a manly read.

Men under the influence of androstenol – a pheromone found in men’s underarm sweat – find men’s lifestyle magazines to be more attractive and are more likely to purchase them than those not exposed to the pheromone, suggests the research.

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