"Fairfax Maps Tourist Gems"
Fairfax County rolled out a new slogan yesterday — "FX Marks the Spot" — designed to help tourists discover its "buried treasures" of historic sites, museums, art centers and other destinations.
The soon-to-be ubiquitous brand — a play on pirates’ tradition of drawing an X on their maps to indicate stashed gold — is the centerpiece of an unprecedented $1 million campaign, presented to the County Board of Supervisors, to promote Fairfax as a tourist attraction.
The emphasis should be on "buried." Very buried. Here is the story, and yes this will involve them spending the money I cough up for property taxes.