Solving Das XBox Problem

The usual explanation, a shortage generates hype, doesn’t make much sense.  First, as Tim Harford also points out hype can be generated by high prices as well as by shortages.  Very high end luxury items, for example, like Lamborghini’s are difficult to obtain but also very expensive.  Second, it’s implausible that a shortage
now could generate such greater sales later as to be worthwhile this is especially true given that Christmas is the peak selling season.  You want
hype before not during Christmas.