Markets in everything — Scriabin rising

Screenings of Colin Farrell’s latest film will be accompanied by a series of smells at a cinema in Japan.

Seven fragrances will waft from machines under back row seats during historical adventure The New World [TC: much underrated, but you need the big screen].

A floral smell will accompany love scenes, with a mixture of peppermint and rosemary for tear-jerking moments.

Cinemas across the country will be able to download
programmes to control various sequences of fragrances for other
upcoming films.

Illegal downloading and competition from the small screen will encourage further moves into live experiences which cannot be replicated at home.  Anyone up for a live voodoo ceremony?  Note, however, that a programmable home version provides "aromatheraphy" for work or horoscope readings.  Here is the story.


Comments for this post are closed