Markets in time

…[the Chicago White Sox] have just announced
that for the next three seasons, their evening home games will begin at
7:11 p.m. instead of the customary 7:05 p.m. or 7:35 p.m.  Why?  Because
7-Eleven, the convenience store chain, is paying them $500,000 to do so.

That is from Stephen Dubner.


This strikes me as worth much more than $500k, although the demand curve is certainly an awkward one.

Well, it seems to me that the store chain Seven- Eleven is getting the better end out of this deal. The White Sox are getting paid only 500k to change the starting time of their games where as Seven-Eleven gets advertising out of this deal, although the fans may not even pay attention to the shameless act of advertisment after a few games take place. Of cours this form of advertisment may not even work but if it actally does then the profits that seven-eleven gets in return will far out-weigh the amount they paid the White Sox to change their games starting times.

Market in timing, I'd say. The networks will fill those minutes with pregame babble, and cut back on postgame review. No minutes will actually change hands.

The White Sox actually receive $500,000 a year, so $1.5 mln isn't exactly bad from the White Sox' standpoint. And hey, who knows what that type of money could buy (another Dominican prospect perhaps?). :)

As a White Sox fan myself, this is actually a very smart idea. It'll be even better if I can buy Slurpees at the ballpark.

This is not a question of game time per say but just one more thing in the world that is for sale. This could be a good move for 7/11 if the White Sox continue to win, that can be associated with 7/11. I guess it was inevitable that this would take place someone purchasing a time not just some time.

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