From the list of overrated books that Tyler links to we have this nomination from economist Diane Coyle:
Freakonomics, Steven D Levitt and Stephen J Dubner (Penguin). Economics as freak show. Depressingly, this seems to be the only way to gain a wider audience for the empress of the social sciences, other than multinational bashing.
The only way to get attention? Not at all. You could always title your book, Sex, Drugs and Economics: An Unconventional Intro to Economics.