Africa fact of the day

Advertising Age calculates that around $100 million has been spent blanketing billboards and magazines with images of Bono and other "celebrities", while the total sum raised for Africa is $18 million.

Just to be clear… Total spent on making Bono more famous = $100 million.

Total spent on drugs for Africans = $18 million.

Here is the link, and thanks to Chris F. Masse for the pointer.  Jason Kottke comments


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