Japan fact of the day

Analysts estimate that 20 percent of all luxury goods are sold in Japan and another 30 percent to Japanese traveling abroad — meaning Japanese buy half of all luxury goods.  Today, approximately 40 percent of all Japanese own a Vuitton product.

That is from Dana Thomas’s really quite interesting Deluxe: How Luxury Lost its Luster.  Thomas believes that the Japanese are so infatuated with luxury goods because they wish to brand themselves in what otherwise pretends to be a "classless" society.


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