Here’s a cool idea from a new Hollywood movie producer, a money back guarantee!
Nicholas Tabarrok is putting his money where his mouth is. The
producer from Toronto-based Darius Films is certain that audiences will
crack up during the screening of his oddball comedy Weirdsville, opening Friday, or he will refund their movie-ticket money come Monday morning.
Tabarrok tells Playback Daily it was a "spur of the moment" idea.
"It occurred to me that this is a common thing… If you buy a
product and you’re not satisfied, you get your money back… The same
principle [should apply] to film," he says.
Brilliant, innovative, incentive-compatible! You’d think this guy had an economist for a brother or something.