Markets in everything, Japan edition (again)

You could devote an entire blog to this category:

Japanese toy company People has released a new age alarm clock
that supposedly helps kids wake up by turning them into Ultraman. It’s
called the Okiro! Asa Ichiban Taiyou Senshi – Charenjaa Kitto (Wake up!
First Sun Warrior of the Morning
– challenger kit) and was manufactured for the Japanese Ministry of
Education “early to bed early to rise” program. The $38 kit comes with
the extravagant eye shield and helmet; a series of talismans and
message cards (no doubt world-saving secret missions); and a 27-day
program that will involve your child taking orders from "the commander."

The commander wakes the child up at 6 a.m., and prompts players to put
on the helmet and hit a "roger" button to acknowledge their
wakefulness. Then, they are ordered to count to 10 in five different
languages: English, Japanese, German, Swahili and Malagasy. At that
point, the player is "allowed to take off the equipment and start the

Here is the full story (with illustrations) and thanks to Yana and Caleb for the pointer.  What if you can’t count to ten in Malagasy?  What happens to the rest of your day?  Keep this link in mind or maybe try How to Get a Date in Malagasy.


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