Will 3-D movies succeed?

I say basically not:

There’s another potential glitch in Hollywood’s 3-D scheme: Theaters are losing their appeal. “3-D doesn’t address the core problem,” says George Mason University professor Tyler Cowen, who has written extensively about the economics of entertainment. He says that people don’t go to theaters because the screen is bigger or the image is in 3-D; they go because they want to go out. Theaters have suffered to a large degree because they fail to provide their customers with great going-out experiences: They have crummy seats, sell expensive and bad food, and don’t serve alcohol.

Here is much more, do any of you think I am wrong?