Jonah Berger, Assistant Professor of Marketing at the Wharton School of
Business, conducted a terrific study where he demonstrates that where people vote affects how they vote.
Essentially, people whose voting booth is located in a church are more
likely to put more weight into social issues, people voting in fire
houses care more about safety, and people voting in a school tend to
put more weight on things like education.
Admittedly there is a problem here of isolating causation. Perhaps you go to the polls whose location you know, and if you have kids you know how to find the school, if you are religious you know how to find the church, and so on.
Auren Hoffman, whom I will see next week in Quebec City, concludes:
Your gut might be much better at telling you what not to do than giving
you good direction on what to do. If your gut tells you something is
wrong with someone, than you probably do not want to entrust your kid
with her. But a positive gut-check often does little good (at least for