Libertarian paternalism is the brainchild of Profs Thaler and
Sunstein, but nudging is not. Nudging is good architecture, good design
or good marketing and most nudges have been invented by private sector
companies. Prof Thaler’s best policy idea – a pension plan called Save
More Tomorrow – was tried by a manufacturing company rather than a
Effective nudges are so common in the private sector
that politicians should be asking themselves why.
Here is more.