Advertising markets in everything

Tom Farber gives a lot of tests. He’s a calculus teacher, after all. So when administrators at Rancho Bernardo, his
suburban San Diego high school, announced the district was cutting
spending on supplies by nearly a third, Farber had a problem…

"Tough times call for tough actions," he says.
So he started selling ads on his test papers: $10 for a quiz, $20 for a
chapter test, $30 for a semester final.

San Diego magazine and The San Diego Union-Tribune
featured his plan just before Thanksgiving, and Farber came home from a
few days out of town to 75 e-mail requests for ads. So far, he has
collected $350. His semester final is sold out.

Here is the story and I thank Hunter Amor Williams for the pointer.


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