Orszag has employed this knowledge while training for a marathon.
I didn't achieve what I wanted to, a very large contribution would
automatically come out of my credit card and go to a charity that I
very much didn't support," Orszag says of his training strategy. "So
that was a very strong motivation, as I was running through mile 15 or
16 or whatever it was, to remind myself that I really didn't want to
give the satisfaction to that charity for the contribution."
He declines to name the charity.
The source is here.