You’re a bastard

According to one recent study, the portfolio effect dominates:

You might expect that being prompted (primed) to think of yourself as a good person would make you more altruistic or moral – but, in fact, the exact opposite appears to be
the case. Primed to think about what a good person you are, your most
likely reaction is to think you’ve paid your morality dues and go on
about your business.

The underlying model is this:

According to a new study in Psychological Science,
humans engage in a process called “moral self-regulation.” Basically,
we’re constantly calculating the trade-off between being able to see
ourselves as good people and the cost of engaging in all that
non-advantageous goodness.


Comments for this post are closed