Ezra Klein writes:
But it's expensive. With only Switzerland in the market, there's little
competition. And in addition to the 4,000 euros required for the
services of Dignitas, you also have to pay for your flight, and for
those of your loved ones.
Well, sort of. But if you already have $4,000, or can borrow $4,000 (don't tell them why you want the money), ex post it's actually not as expensive as it looks. Which may help explain why the demand is somewhat inelastic.