The Devil Wears Fake Prada

It's no surprise that people who buy fake merchandise are more likely to cheat in other ways but in this video Dan Ariely, author of Predictably Irrational, explains another one of his ingenious experiments.  Ariely was able to show that randomly inducing people to choose or wear fake merchandise can make them significantly more likely to cheat on a subsequent task.  You are what you wear, or another example of the fundamental attribution error.

Hat tip Freakonomics.


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