Sentences to ponder

Experts are more
persuasive when they seem tentative about their conclusions, a study
soon to be published in the Journal of Consumer Research suggests. But
the opposite is true of novices, who grow more persuasive with
increasing certainty.  In one experiment, college students were
randomly assigned one of four variations of a restaurant review,
praising a local Italian spot. In some versions, the reviewer was
described as a famous food critic; in others, he was a technology
worker at a local college with a penchant for fast food. Each of the
critics expressed positive certainty about the restaurant's virtues in
one variation, and tentative praise in another. Asked to evaluate the
restaurant, the students who read the expert's review liked it much
better when he seemed tentative; the opposite was true of the novice…

The story is here.  Of course I'm not sure you should ponder these sentences.  Maybe you should, maybe you shouldn't.  If that.

I thank John De Palma for the pointer.

Comments

So I guess Tyler is the expert and Alex the novice. :-)

Comments for this post are closed

Tyler, are you claiming you are an expert in pondering?

I think this is a good example about people's view of extremes. The expert' tentative positiveness and the novice's certainty probably fall somewhere in the same area. Postive but not extreme postiveness. (Hopefully that makes sense)

Comments for this post are closed

Makes sense to me. Tentativeness signals different things depending on how expert you are. An expert is tentative because he's thought deeply about it and is aware of all the caveats and ceteris not being paribus; an expert who's being certain may have fallen into dogmatism. Contrariwise, a novice who is tentative probably hasn't given it enough thought; there the hesitation stems from knowing that they haven't worked hard enough at nailing down the answer.

Comments for this post are closed

tgrass: "is a professor more or less likely to give an A to a student who reasonably hedges?"

The answer, without question, is definitely "more likely."

Comments for this post are closed

Mr. Rushworth was an inferior young man, as ignorant in business as in books, with opinions in general unfixed, and without seeming much aware of it himself. -- Mansfield Park

I am with Joshua. Lack of clarity in a novice indicates ignorance but we want nuance from experts.

Comments for this post are closed

Seriously, though, nobody plays the "extremely careful scholar" card like Tyler.

Comments for this post are closed

I am skeptical about extrapolating from food reviews results to other, more serious matters.

Food taste is sufficiently subjective that food critic "experts" can not avoid being more like entertainers than scientists -- and this is likely something that affects the results.

Comments for this post are closed

That is not consistent with other studies I've seen on the subject. Higher confidence typically will make an expert more persuasive.

The study I recall off the top of my head was in Tetlock's Expert Political Judgment.

Comments for this post are closed

Experts are pretentious know-it-alls. I hate it when they act like their opinion is the final word.

But why would I read the opinions of a novice, unless she really has something to say?

Comments for this post are closed

If you showed this to Krugman, what are the odds that he would scale back the bloviating? As a novice I place the probability at 1%.

Comments for this post are closed

If this is accurate, it explains our political commentators from both the right and the left. Being non-experts, they must show a complete lack of doubt about their statements, giving the audience a better feeling about what the commentators say. Remember Bush when asked in the debate against Kerry if he had made any mistakes in office? And he replied, nope cannot think of any. I was aghast at the hubris, while he got great polling results from that answer.

Comments for this post are closed

Comments for this post are closed