How to run a successful blog

…They understand that public opinion matters…they understand that it’s a little harder to criticize someone after you’ve met him and he’s given you free cookies…they couldn't possibly have expected to change anybody’s mind, they understand that it’s better to talk to your critics than to avoid them. Waldman talks about some of the techniques used to make the attendees [readers] feel like they were being treated as special guests.

Whoops!  That's not advice for running a successful blog.  Those are James Kwak's comments on how Treasury tries to trick visiting bloggers.  We bloggers should know.  We give away lots of free stuff too, more than cookies even if it is sometimes sour rather than sweet.


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