How to save The New York Times?

I was reading an NYT account of its finances and came across the following:

More radical moves, like dropping the sports section, have been rejected because they would undermine the quality of The Times or would not save much money, Keller said.

"Or"?  Which is it?  It would not  undermine the quality of the paper from a Platonist point of vew; the NYT sports section isn't even as good as USA Today.  It's hard to believe the section is cheap to produce, but if it were that again would imply it wasn't so special.

Is Keller trying to say something like: "We also don't think the section is that good, but if we cut it we'll lose those subscribers who take only one paper and still demand minimum sports coverage"?  For these subscribers, is it not possible to rent out somebody else's sports section and stick it in the paper with a NYT label on it and maybe an extra article about the Knicks?


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