Upward mobility

Many purchasers of knock-off bags move on to buy real ones within a few years, Gosline found in a separate study of 100 consumers.

“The counterfeit actually served as a placebo for brand attachment,” she said. “People were becoming increasingly attached to the real brand even though they never possessed it at all.” 

…Forty-six percent of the counterfeit-bag owners bought the authentic products within two and a half years, she said.

Here is the story, interesting throughout, and I thank John de Palma for the pointer.


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