Many purchasers of knock-off bags move on to buy real ones within a few years, Gosline found in a separate study of 100 consumers.
“The counterfeit actually served as a placebo for brand attachment,” she said. “People were becoming increasingly attached to the real brand even though they never possessed it at all.”
…Forty-six percent of the counterfeit-bag owners bought the authentic products within two and a half years, she said.
Here is the story, interesting throughout, and I thank John de Palma for the pointer.