Markets in everything

Jonathan Keats — a San Francisco-based experimental philosopher who has, over the years, sold real estate in the extra dimensions of space-time proposed by string theory (he sold a hundred and seventy-two extra-dimensional lots in the Bay Area in a single day) made an attempt to genetically engineer God.

That's from the March 15 New Yorker, p.23.  You;ll find some confirmations of that claim here.  His recent projects include pornography for plants and television for plants.