Purchasing power parity?

…due to the strength of the euro against the pound, hundreds of Britons living in France are now using the internet to order their food, including many French specialities, from British supermarkets.

Simon Goodenough, the director of Sterling Shopping, a delivery firm based in Brackley, Northamptonshire, says his company has 2,500 British customers in France and is running five delivery vans full of food to France each week.

…we have delivered bottles of Bergerac wine bought from Sainsbury's to a customer in Bergerac. We even have a few French customers who have now heard about what we do. They love things like curries and tacos, which they just can't get in France."

This seems to be an arbitrage opportunity:

"The savings for buying food, in particular, are amazing due to the strength of the euro. Customers tell us that for every £100 they would spend in France buying food, they save £30 buying through us, even with our 15% commission. A lot of people are using us to get things they really miss, such as bacon and sausages."

The full story is here.


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