Sensory branding from Singapore Airlines

Singapore airlines is the pinnacle of sensory branding and offers a full scale assault on our brains. Like any other airline, Singapore airlines employs common consistent visual themes. Unlike other airlines the company incorporates the same scent, Stefan Floridian Waters, in the perfume worn by flight attendants, in their hot towels, and other elements of their service. Flight attendants must be physically attractive and wear uniforms made from fine silk which incorporates elements of the cabin decor. The airline strives to make every customer interaction both appealing, and, equally important, consistent from encounter to encounter. It's no wonder the airline is perennially at the top of travelers' preference rankings.

There is more here and I thank Shane for the pointer.


Try hiring attractive stewardesses in our day and age. The law simply won't allow it.

Asiana has recently displaced Singapore as the most highly rated airline.

I wonder why that high ranking doesn't translate into consistent profitability?

Malaysia Airlines is also excellent. Sadly, they no longer fly out of Newark, which used to be a great, little-known way to get a cheap direct flight to Sweden.

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