I had the following conversation with a friend who wishes to remain anonymous (it wasn't Tyler).
A: Heh, how's it going?
Anon: Oh, so, so. I had a paper rejected today.
A: Ah, sorry, I get depressed when that happens.
Anon: Well in my case it's not all bad. My wife and I have an understanding that whenever I have a paper rejected we have sex.
A: What! That's a terrible system for getting papers published. What kind of economist are you?! Don't you understand incentives!
Anon: What kind of economist am I? What kind of economist are you?! You have failed to understand what I am maximizing!
I bowed down before the greater wisdom of my friend.