Incentives gone bad

NYTimes: Today, when reading the dozens of comments about Deco#MyEyes, it is hard to decide which one conveys the most outrage. It is easy, though, to choose the most outrageous. It was written by Mr. Russo/Bolds/Borker himself.

“Hello, My name is Stanley with,” the post began. “I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”

It’s all part of a sales strategy, he said. Online chatter about Deco#MyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”

Would it surprise you that the owner once worked at Lehman Brothers? Much more of interest at the link.

Note that I added the # to block the name, the NYTimes did not.


Comments for this post are closed