Legally protected catchphrases for star athletes (and coaches)

Pat Riley obtained a trademark for the term “three-peat” in 1989, when he coached the Los Angeles Lakers.

From football:

[Terrell] Owens wrote a children’s book, had a breakfast cereal named for him, made guest appearances on several television shows and commercials, and in 2009 starred in a VH1 reality show, “The T. O. Show.” In addition to registering “I Love Me Some Me,” he has also sought protection for “Getcha Popcorn Ready” and a logo featuring his initials, T. O.

The full story, interesting throughout, is here.


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