Markets in everything the culture that is Swiss

Earlier this year, in the wake of several studies, including one conducted by the Swiss government, that found that young teenagers had trouble finding suitably sized condoms, a company called Lamprecht AG started selling the Hotshot, a smaller-than-usual condom marketed to 13- to-15-year-olds.

The link is here and it leads you to the latest and 10th annual NYT Year in Ideas, a superb series from the beginning.


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