Why are there so many toys in your bookstore?

by  Tyler Cowen in

Here are two relevant sentences, from Michael Rosenwald:

The only standalone toy store at Tysons Corner Center is Lego.

and:

About 40 percent of toy purchases aren't planned, according to the NPD Group.

The full article is here.

Comments

Bill

Parents bring children to bookstores to take them to the children's book section, but, just as candy is in the same aisle as cereal in the grocery store, children demand toys as they go to or exit from the children's book section.

Location, location, location.

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Hieronymus Goat

Yeah, even dumb people used to read books.

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DR

Wait, was the store made of LEGO? Cause that would be a neat gimmick.

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Frank

Why wouldn't Build-a-bear" count as a standalone toy store (and yes, there is one at Tysons.)

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Comments for this post are closed