Markets in everything — who buys this stuff?
Like many women who buy runway styles, Ms. Berkowitz wears much of what she buys to charity galas. She gets multiple wearings out of her gowns, including a red Zac Posen one-shoulder gown and a silvery Marc Jacobs dress with a dark-brown sash. She carefully keeps track of which she has worn where and rotates them from season to season.
Christine Chiu wears most items only once. The 28-year-old, who is married to the founder of Beverly Hills Plastic Surgery, goes to events every night of the week–often making multiple wardrobe changes in a single night.
"If you're going to a gala for some kind of disease and then you go to a hip art event, you can't wear the same thing," Ms. Chiu says.
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