Douglas Rushkoff writes:
Welcome to the world of “present shock,” where everything is happening so fast that it may as well be simultaneous. One big now. The result for institutions—especially political ones—has been profound. This transformation has dramatically degraded the ability of political operatives to set long-term plans. Thrown off course, they’re now often left simply to react to the incoming barrage of events as they unfold. Gone, suddenly, is the quaint notion of “controlling the narrative”—the flood of information is often far too unruly. There’s no time for context, only for crisis management.
Sure, the rate at which information spreads and multiplies has accelerated, but what’s taking place now is more than a mere speeding up. What we’re experiencing is the amplification of everything that happens to be occurring at the moment, and a diminishment of everything that isn’t. It’s not just that Google search results favor the recent over the relevant; it’s that suddenly an entire society does.
…It wasn’t always like this. As recently as the end of the 20th century, the zeitgeist was animated by a kind of forward-leaning futurism. There was a sense that we were accelerating toward a big shift fueled by new technologies, networks and global connectivity. Today, that shift may have finally occurred, but rather than encouraging us to look further ahead, it has instilled in us a pervading “presentism.” Our old obsession with the pace of progress has been drowned out by the onslaught of everything that is happening right now. It’s impossible even to keep up, much less to look ahead.