Only Singapore markets in everything

Selfish Gene Cafe.

For the pointer I thank Michelle Dawson, citing David Dobbs.

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Target market is the businesses in Tanjong Pagar taking clients out to a meal; also, young professionals dating during lunch hour. The entire stretch of heritage-protected shophouses has steadily developed in that direction, aided by the neighbourhood being within the CBD road pricing zone.

It's actually a little creepy because the five-foot-ways are utterly wasted upon a crowd of professionals that can't leave air conditioning for more than a minute - you would start sweating, and then you would stink for the rest of the day - so the shophouse corridors remain oddly desolate throughout the day.

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"seating:
strictly walk-in only, no reservations"

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It's a good cafe, but there are better ones in the immediate area.

Also in terms of target markets, don't forget the brunch crowd..

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