The rise of the $8 ice cube, markets in everything

So how can an ice cube be worth eight dollars?  It is simple eough:

“Gläce Luxury Ice is a meticulously designed and differentiated ice brand specifically designed for use in premium drinks and cocktails. The Gläce Mariko Sphere is a perfectly spherical 2.5-inch piece with a melting rate of 20-30 minutes. The Gläce G-Cubed, a symmetrical 2.5-inch cube, has a dilution rate of 20-40 minutes. Gläce Ice pieces are individually carved from a 300-lb. block to ensure flawless quality and a zero-taste profile, never contaminating the essence of premium liquors and drinks.”

Better yet:

In addition to their cubes, Gläce also offers the “Mariko,” a sphere that the company claims “is the most mathematically efficient way to cool your drink” — though probably not so for your bank account: 50 “spheres” run $325 (same as their cube counterparts).

And how does the company describe the “Mariko”?

“The sphere is the most efficient shape in nature holding the greatest volume to surface area ratio of any other geometric shape. Purified of minerals, additives and other pollutants that may contaminate the taste of premium liquors and drinks, the Gläce Luxury Ice Mariko sphere is meticulously crafted to deliver and embody the finest accessory for top shelf drinks.  Each five pieces are elegantly contained in a re-sealable pouch equipped with a one-way air check valve to ensure freshness.”

There is more here, including photos.


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