Markets in everything: jeans designed by lions and tigers

A Japanese jeans maker has found a new way of capitalizing on zoo animals. Zoo Jeans is producing jeans “designed by dangerous animals.” Denim is wrapped around tires, which are then thrown to the lions who enjoy ripping and biting at the material. This produces that all-important designer, distressed look.

Rather than simply being a marketing gimmick, there is actually value in this from an animal welfare perspective. Involving lions and the zoo’s other large carnivores in the activity is part of what’s called environmental enrichment. This is the provision of stimuli to help improve well-being. It’s a win-win activity for many zoos, who can make alternative profits from their animals, which tend to be used to provide extra facilities for them.

The full story is here, and for the pointer I thank Gary Rosen.


'It’s a win-win activity for many zoos, who can make alternative profits from their animals'

Because exploitation is the foundation of profit, right?

You do understand that nearly every zoo in the world is a non-profit organization, right?

I don't imagine prior_approval picketing at Seaworld in the name of animal rights.

Just like GMU and the Mercatus Center but they won't let me post this anyway

I've worked for non-profits, actually (well, if you consider a GMU center a non-profit, which is at least technically accurate) - you do realize what 'non-profit' means in practice, right?

It merely means that whatever money the 'non-profit' brings in isnt't taxed as long as regulations are followed. Much of DC loves how many people don't understand that 'non-profit' has nothing to do with not making a profit.

"‘non-profit’ has nothing to do with not making a profit."

Except that not making a profit is exactly what defines and constrains a non-profit.

No, non-profit just means that the organization does not exist *primarily* for making a profit. Arranging things to make a massive profit while nominally pursuing other goals is totally ok under the rules.

Non-profit != "not bad".

The more things change the more they remian the same.

In ancient Rome, they threw Christians, among others, to the lions.

They too wore distressed looks.

Don't fall into the lion pit wearing jeans.

And when he came to the den, he cried with a lamentable voice unto Daniel: and the king spake and said to Daniel, O Daniel, servant of the living God, is thy God, whom thou servest continually, able to deliver thee from the lions? Then said Daniel unto the king, O king, live for ever. My God hath sent his angel, and hath shut the lions' mouths, that they have not hurt me: forasmuch as before him innocency was found in me; and also before thee, O king, have I done no hurt. Then was the king exceedingly glad for him, and commanded that they should take Daniel up out of the den. And Daniel did model his garments of denim and indigo, which had been rent in a way that was pleasing to the eye. And the king did rejoice, and Daniel did sell similar garments at a fair price, with free shipping for orders over $50.

Ha ha!


Speaking of zoos, have you seen Zoo, a 2007 American documentary film based on the life and death of Kenneth Pinyan, an American man who died of peritonitis due to perforation of the colon after engaging in receptive anal sex with a horse? The film's public debut was at the Sundance Film Festival in January 2007, where it was one of 16 winners out of 856 candidates. Following Sundance, it was selected as one of the top five American films to be presented at the prestigious Directors Fortnight sidebar at the 2007 Cannes Film Festival.

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