It turns out we are getting our own branch of Momofuku. And Forbes recently decided DC is the coolest city in the United States. As an act of apparent satire, they followed up by naming Bethesda #19. I say Bethesda is about the least cool town around, Annandale should have done better.
What do I think? Well, Washington would be cooler if it were breeding its own Momofuku equivalents; northern Virginia did produce or at least refine or perhaps drive crazy the unreliable Peter Chang. David Chang, the Momofuku guy, did grow up in northern Virginia and ate in the “American-Chinese” restaurants of Vienna, VA, before striking out on his own in New York City, rated by Forbes as the eleventh coolest city in America (doesn’t NYC have to be either #1 or “totally not cool at all”? Can you really sandwich it between #10 Dallas and #12 Oakland?).
You know, I very much enjoy and admire quite a few Forbes writers, most of all Modeled Behavior. So I don’t mean for what follows to cast any aspersions on Forbes, but…you know…Forbes itself isn’t actually all that cool, not in the world of media at least.
Can we agree that…Washington really does deserve to be Forbes’s idea of the coolest city in America?
(I thank J.O. for a useful conversation related to this blog post.)