You need only 2,000 Facebook friends:
You’ve heard of internet celebrities getting paid to mention a product in a tweet or shoot out an Instagram with a brand in the shot. Now a hotel in Sweden is taking social media marketing to a new level by offering a free stay to anyone with a serious online following.
In the words of Stockholm’s Nordic Light Hotel, it “accepts personal social networks as currency.”
Anyone with more than 2,000 personal Facebook friends or 100,000 followers on Instagram gets a free seven-night stay at the luxury hotel, which usually costs $360/night. All you have to do is post when you make the reservations, when you check in, and when you check out, all with the requisite hotel tags. (“If the guest does not shares the posts that are necessary to take part of the discount/ free nights, the guest will be charged full price for the stay,” the hotel warns.)
The full article is here, and for the pointer I thank Bryan Lassiter, a loyal MR reader.