According to forecasts from Match.com and Plenty of Fish, two of the country’s largest dating sites, the single most popular time for online dating — the window when the most people sign up, log on and poke around — will be Jan. 4, from roughly 5 to 8 p.m. Zoosk, another data-focused dating site, backs that estimate up; in 2014, it’s most trafficked time was on the Sunday after New Year’s.
The full article is here, via Ninja Economics. Might it mean that a) online dating is a kind of palliative against holiday depression? Or that online dating is a kind of New Year’s resolution, a willingness to undergo a brutal experience for a supposed potential long-run benefit? Or a bit of both? Personally, I engage in some of my least productive work on Sunday evenings.
Your model, by the way, should not neglect these corollary facts:
Interestingly, this cycle doesn’t just play out on dating sites — in fact, it’s far broader than that. Researchers have also observed a post-holiday spike in searches for porn, for instance, and a 2012 study by Facebook’s data team found that people are far more likely to change their relationship status in January or February than they are at any other time of year. Offline, the holiday season tends to see a jump in both condom sales and conceptions.